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PORTFOLIO

Here are some of my articles and projects. Do not hesitate to contact (penelopeschweitzer@gmail.com) if you have any questions from this portfolio.

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Abyde

Works on a wide scope of marketing initiatives at medical SaaS company. This includes copywriting, graphic design, sales presentations, web design, email marketing, and more. 

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Linked is an portfolio page, expanding into detail scope of work. 

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USF Muma College of Business

Worked on a variety of projects and initatives throughout internship. 

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Linked is an internship portfolio page, expanding into detail scope of work. 

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Jabil

Wrote the initial draft of a comprehensive 40-page survey report on 3D printing.

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Survey report is focused on the current additive manufacturing environment and future expectations. 

 

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Sombra de Cacao

As a part of the SAGO Agency, we built a brand book, media plan, and promotional plan (including boxes for the chocolates) for Sombra de Cacao, a chocolate bar preparing release at USF. 

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Her Campus Articles

My author's page at Her Campus, where I write about a variety of topics.

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I have written 20 articles for the organization. 

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Luv Child

Constructed marketing campaign for Luv Child restaurant in Advertising Media Strategy course.

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Not Your Mother's Campaign

In my Promotion Management course, a team of my classmates and I were able to create a campaign for the Not Your Mother's haircare brand. We presented to the Vice President of Marketing for the company.

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USF Campus Library System

Constructed brand audit and media plan for the USF Campus Library System for my PUR 4100 Writing for PR course. 

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Florida Department of Health

As a part of the SAGO Agency, we worked with the FDOH on a water safety campaign. 

 

Campaign collateral can be shared upon request. 

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TBA
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LEGO

Constructed advertising campaign for LEGO in Advertising Creativity course.

Collaborated with team to create multiple advertisements in different mediums, like billboards, print, and social media posts.

Served as Account Leader for this campaign.

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Little Greek Fresh Grill

Constructed comprehensive marketing plan for Little Greek Fresh Grill as a part of my Marketing Management Problems Capstone course. 

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Created survey and collected and analyzed data from target audience. 

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Presented to corporate at end of semester. 

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Empath Health

Updated signage throughout store utilizing graphic design and brand color palette.

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SAGO Agency

Created new website for SAGO Agency. 

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Compiled all work from all clients in an easy-to-use an edit interface for future teams. 

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